Category: Affiliate Marketing

How To Write A Niche Site Homepage Content That Converts

How To Write A Niche Site Homepage Content That Converts

One thing is true for just about every site on the internet: the homepage gets the most traffic.

That’s partially based on people’s browsing habits and site design, as anyone who lands on any page on your site can usually easily navigate back to your homepage with just one click.

Let me show you example from 3 of my Amazon niche sites for a clearer picture:

The first site is relatively older, the second one I started around 7 months ago, and the 3rd site I started a couple months ago.

All of these sites have one thing in common: Homepage gets most traffic.

Why is that?

It’s partially due to the way that search engines return results to favor home pages for big keywords. Also, when we build niche site, we target the main keyword on homepage. When building links, we priorities homepage over dozens of contents we publish on the same site.

So if your niche website’s homepage is going to be your most visited page anyhow, why not take advantage of that?

That’s where conversion optimized niche site homepage come in. With a well-designed homepage that leads to amazon sales, you will see much higher click rate from your site to Amazon and a much more conversion rate at Amazon.

How To Write A Niche Site Homepage Content

I discussed niche site contents earlier. Today, I especially want to talk about niche site homepage.

On my previous article, I focused the following points that you need to consider when writing:

Things To Consider When Writing Contents

Do you follow the same blueprint as for the general contents?

Here’s how I do it. This is the exact guideline I follow to get maximum sales with the traffic received.

1. Write High-Quality Engaging Contents

Just like on every other page on your niche site, it all starts with content. People visit your site to find information but they will convert more if you entertain them while educating the lot.

If you want your content to convert visitors into buyers, you need to write with an expert’s voice and cadence. You need to write content that’s original and high quality from a spelling and grammatical perspective.

Also, you need to put in the time to do your research, and learn enough about the material you are writing to have something interesting to say.

And you need to practice writing copy that doesn’t look like a boring copy. There’s a lot to learn about content that converts, but that’s what every aspect of your niche site will be based on, homepage included.

2. Provide Exact Information They Are Looking For

On average, a visitor to your site will remain for less than a minute on your website before moving on.

All you have is a minute to get your reader’s attention and keep them in and send them to Amazon to buy the particular product. The best way to do that is by providing genuinely helpful information.

If you don’t have the answers they are looking for, and don’t make them readily available, they will find those answers somewhere else.

As far as your niche site’s homepage is concerned, focus on creating content that provides well-rounded and helpful information that answers questions holistically. You want each reader that lands on your homepage to feel that they have found everything they need, and don’t need to bounce to another site to find the details they want.

For niche site owners, that means putting all of the relevant information about your chosen niche product or products in one place in a manner that is truly accessible and helpful for your visitors.

Sounds like an impossibly ambitious task?

Don’t worry, in the rest of this guide, I’m going to share some techniques that you can employ to do all of that and more with ease.

3. Adding Comparison Table Can Increase Conversion Up to 300%!

Niche site experts who see real commission numbers can all agree that comparison tables sell. Dom Well from HumanProofDesigns increased one of his Amazon niche site conversion rate upto 300% adding a simple comparison table.

A well-constructed comparison table will not only help you link to the products you are hoping your visitors buy, they will give your readers a graphically friendly and easy to consume content.

Once you’ve laid out all of the right information in the right way, the product will sell itself.

On your niche site’s homepage, consider including a comparison table with multiple of the best selling products in your niche (more on that later). Then, link directly to each product within your table to make it even easier to point your visitors in a direction that will lead to a commission in your pocket.

Shashank from ShashankGupta.net suggests comparing the main products in details on his step by step Amazon affiliate guide, as he said, he experienced a huge increase in conversion.

Make sure your comparison table only includes relevant information, and doesn’t take up so much space that your visitors spend more than a few moments judging your selected niche products against each other.

Here are some example comparison table you can create for you niche site:

Screen Shot 2016-04-10 at 5.20.18 PM

Screen Shot 2016-04-10 at 5.20.05 PM

Screen Shot 2016-04-10 at 5.18.20 PM

You will find numerous comparison table creating plugin in Codecanyon. However, I personally prefer GoPricing, the best comparison table creator available on the market. The last comparison table shown above is created using this plugin.

4. Write Detailed Product Reviews On Homepage and Publish A Separate Detailed Review

For all of the top products in your niche, you should include a detailed product review directly on your homepage. When product reviews follow a well-crafted comparison table, they give visitors another way to digest even more information about your niche items.

Depending on how many top selling products you are targeting, product reviews can be anywhere from 300-500 words in homepage. Just make sure that they are detailed and provide your visitors with real value.

88% of consumers trust online product reviews as much as they trust a personal recommendation, so this is a powerful place for you to push visitors in the direction of whichever niche product you are hoping to convert for.

 

Home page niche site

5. Mention Product Pros and Cons / Feature Highlights

Within your product reviews, make sure to mention the “pros” and “cons” of each item you list. Also, mention feature highlights of the products so readers can check shortly, what they are really going to get on that particular product.

Comparing things with pros and cons is one of the first ways that many people learn to make up their mind about any decision, and listing pros and cons explicitly in your product reviews will give you the chance to afford your readers one more way to compare products directly.

Many readers will skim through a review looking for pros and cons, so if you choose to leave these out you are bound to disappoint potentially converting visitors.Make sure you have the “Much Detailed Review” of that product available in the site as a separate post.

Make sure you have the “Much Detailed Review” of that product available in the site as a separate post.

 

Feature highlights niche site

6. Add a Clear Call To Action

Call to action matters!

If you want your niche site homepage to convert, you need to make it easy for visitors to end up exactly where you want them to be, which for niche site owners means funneling readers towards the Amazon product link, where they can make the purchase.

Good home pages that lead to conversions will usually have multiple “calls to action” throughout, beckoning people to purchase the niche items you are reviewing.

If you’re not landing many conversion from your home page, experiment with the wording and format of your call to action: some case studies show that changing a single word can boost click rates on call to action buttons by 90% or more.

For me, I use call to action button in:

  • Comparison table
  • Product name subhead
  • First product name mention
  • Product image
  • Price Call To Action

Example Call To Action For Homepage

7. Recommend Only Best Products

Best product on AmazonChances are, your visitors have done some research on your niche products before viewing your site, and have already gathered some information from various means.

That means, unless you want to stand out for recommending bad products, you should only throw your weight behind niche items that you have full confidence in, and which have good reviews on Amazon and in other places.

Pushing products that most people have reviewed negatively is a risky move, and will probably serve to drive off your visitors rather than produce conversions.

Before putting any product in my best list, I always check it with related authority sites, top ranked site on Google in that particular search term, and Amazon reviews.

8. Do Proper Content Formatting and Design For Better Conversion

Depending on who you ask, the formatting of your content is either as important or more important than your content itself. If you want to see your niche site produce higher conversion rates, you will need to be sure that all of your content is optimized for web viewers to digest.

That means you content needs to be scannable, media rich, and peppered with your calls to action. If you content doesn’t look appealing within a few seconds, your readers will move somewhere.
AttentionSpan1

For a single example, putting your most important “call to action” button on its own line, rather than embedding it in your text, can immediately double your click through rates.

Case studies abound, Gael and Mark from AuthorityHacker mentioned 9275 times as much traffic on specific pages just by reformatting them.

If you want to create a niche homepage that leads to conversions, formatting your content well should be a top priority.

I use the following content formatting points before hitting the Publish button:

  • Clear Headings
  • Short Paragraphs
  • Bullet points
  • Media (Images, Graphs, Video Snippets)
  • Highlighted text (Strong, Emphatic, Anchor Text)

For better content design, I use Thrive Content Builder plugin in all of my niche sites.

How To Research Best Products

All of the information above will help you create niche site home pages that sell products, and lead to conversions which pay out in commissions.

But the question remains, “Which products should you choose to feature on your homepage?”

While a good niche site can review dozens of products, your home page should only feature 5-10 items in your niche.

Here’s how to find the best ones to feature:

1. Check Amazon Best Sellers

Begin by doing a quick keyword search on Amazon for products in your niche, and sort your results by the best selling products. Make sure that you are only looking at products in your niche by narrowing down your results by category.

Amazon best selling products

2. Select Top 5 or Top 10 Best Products

Once you’ve sorted your search by top sellers, go ahead and select the top 5-10 products that come up. Note the products selected.

3. Check Industry Authority Site For Product Recommendation

After selecting your products, do some research and see what industry experts are saying about each product. Depending on your niche, top authority sites (like home products – TheSweetHome.com, for technological products, TheWireCutter.com) can be a good place to start.

See if any of the best selling products you’ve narrowed down have been red-flagged by other authority sites.

4. Check Customer Reviews on Amazon and Highlight Product Benefits

Once you’ve found 5/10 top selling products that don’t have any negative reviews on other authority sites, dig through a few Amazon customer reviews to find out more about each product. From there, it’s easy to finalize a list of what to showcase on your homepage.

Homepage Content Format

I write my niche site contents for 3000 to 4000 words, and I build them following this content format:

1. Introduction To The Product Type (E.G –  Keyword) – 100 to 150 Words
2. How To Choose [Keyword] (400 to 500 Words In Total Under 3 To 4 Subheads)A. Things To Consider:

  • Things To Consider 1
  • Things To Consider 2
  • Things To Consider 3
  • Things To Consider 4
  • Other Considerations Long Sentenced Bullet Point

Note: Try to cover most of the considerations on these points. Implement bullet points under each consideration if possible.

3. Recommended Product Reviews (200-250 word review for each product, only unique selling propositions of each product – under several subhead. Also focus the Highlighted Features under the short review)

  • Individual product reviews 1
  • Individual product reviews 3
  • Individual product reviews 3
  • The list goes on…

4. Final Verdict (100 to 120 Words)

This is my personal content format, however, you can check the successful niche sites from Google, and make your own content format after analyzing a couple. To me, the above format is working great.

Don’t Stop There!

Of course, your homepage isn’t the only place to get conversions on your niche site, but it can be one of the most powerful when utilized correctly. Start with the tips above and experiment on your own, and watch your niche site’s home page become the best converting page on your site.

These 4 Bloggers Make $124,074 Per Month: Here Are Their Secrets

These 4 Bloggers Make $124,074 Per Month: Here Are Their Secrets

Making money online is not as easy as the title of this article makes it seem. The truth is, I first learned how to start a blog 7 years.

Since then have had years where I absolutely crushed it, and years where I straight lost money.

But in the years that I did make money, it’s because I looked at what was working in the market and replicated it the best I could.

So that’s what I did in this article.

I looked at 4 bloggers who are making a combined $124k per month, along with their exact monetization strategies, and then designed a step by step infographic that makes it easy for you (and me) to replicate their success.

I teach people how to start a blog as my full-time job, but my blog originally started out as just a hobby.

And that’s the case for the majority of people with a “blog”. They consider it as an outlet to occasionally share their thoughts, have fun and get compliments.

But when you talk about money, bloggers aren’t expected to be well-off. If you tell people that you blog full-time for a living, they might pity you.

And wish you all the best for finding a real job.

Numbers tell that those people aren’t completely wrong. In a 2015 survey of thousands of women bloggers by iBlog magazine, only 11% claimed to earn more than $30,000. 68% of bloggers said that they earned less than $5,000.

That’s sad.

The bloggers we profiled below made a collective $124,407 in a single month.

Free PDF Checklist: Download a free checklist that lists the top ways $100k bloggers are making money and how you can sign up for them. Here’s a link where you can download the PDF

This being Wise Startup Blog, we examined exactly what each of these bloggers is doing to produce this massive income and made it easy for you to replicate their results on your own.

You can do it.

The bad news is it isn’t an overnight journey. It’s a long road involving a lot of hard work, sweat and hustle.

This is the 12-Step Blueprint I’m Following to Make $124,407 Blogging #InfographicCLICK TO TWEET

Here’s how you actually make money from this article:

  • Read through all of the 12 different monetization strategies
  • Pick the one that is the best fit for your blog/personality
  • Set a goal that’s achievable for where you are: say $10 or $100 or $1000 day
  • Go back to the article and read through the “additional reading” for your section
  • Make incremental progress every day, getting you closer and close to your goal

Let’s get started with blogger number 1.

#1 Pat Flynn Makes $100,000/Month

make money blogging with pat flynn

@PatFlynn has created a passive income cult. He was among the first few bloggers that practiced transparency by sharing an income report publicly every month at Smart Passive Income (SPI).

Since Jan, 2015 he has consistently touched the $100k mark every month (not year). And he makes a major chunk of money through affiliate marketing and offering new affiliates tips & tricks.

Let’s dig into 3 specific sources from his March, 2016 Income report.

This is How @PatFlynn Promotes Bluehost and Makes $53,400/MonthCLICK TO TWEET

1. Pat Flynn Promotes Bluehost and Makes $53,400/Month

Bluehost sells web hosting and domains. It’s an inexpensive and relatively easy way to setup your website – new sign ups get a free domain as well. So it’s a good fit for beginners considering starting a blog.

Bluehost affiliate marketing is one of the most common ways of making money for bloggers – as they pay $65 per sale. And they claim to have paid $5 million in commissions last year alone.

Pat Flynn earned a massive $53,400 from Bluehost in March, 2016. Here are two rules that Pat Flynn adheres to when promoting products as an affiliate.

  • Only promote products that you’re very familiar with. Preferably you’ve used them and it helped you to achieve something.
  • Don’t tell anyone to directly buy a product. Only recommendthem in the context of how you’ve used them (maybe as a case study in a blog post).

You can sign up for the Bluehost affiliate program here and start getting paid by PayPal. Here is a quick tutorial by Harsh Agrawal (a popular make money online blogger) on how to join.

Pat once showed an insider look of how and where he placed his Bluehost affiliate links – YouTube video, getting started page and resources page among others. He also showed the exact number of commissions he derived from each location. Read the affiliate link conversions post.

affiliate-link-conversion-

Alternatively, you can also consider other Web Hosting Affiliate programs. Jon Morrow (another millionaire blogger) promotes Siteground as an affiliate. Here’s a post on the best web hosting affiliate programs that offer up to $150+ commission per sale.

Pat also earned $12,000 in March, 2016 as a LeadPages affiliate. So you can also sign up as an affiliate for products other than web hosting products as well. Here is a guide by Pat on smart affiliate marketing.

lead magnet

Pro tip: Lead magnets convert like crazy and are surprisingly easy to create. If you don’t have any ideas for a lead magnet, simple condense your post into a checklist and offer it as a download.

start a blog lead magnet

This lead magnet has a 47% opt-in rate, whereas my site-wide opt-in rate is around 5%. I use LeadPages for my lead magnet delivery, just like Pat and I highly recommend them.

This Is How @PatFlynn Makes $16,399/Month Through Podcast SponsorshipsCLICK TO TWEET

2. Pat Flynn Makes $16,399/Month Through Podcast Sponsorships

Pat started the SPI podcast back in July, 2010. Back then, podcasting wasn’t mainstream and setting up your own podcast wasn’t easy.

Fast forward to Aug, 2015 and SPI podcast has crossed 17,000,000 total downloads. Moreover, Pat has started three more podcasts including AskPat.

There are various ways of monetising a podcast, but the most common is sponsorships. 67% of podcast listeners don’t mind listening to promotional messages. They even find them useful occasionally.

In March 2016, Pat earned $16,339.89 through podcast sponsorships.

income-from-podcast-

Currently AskPat lists 3 sponsors – ZipRecruiter, Fresh Books and MileIQ. For SPI Podcast, Pat started with Audio Books as the first sponsor – they offered him $5,000 per episode. 99Designs also sponsors episodes currently.

With Apple having already crossed 1 billion subscribers for podcasts via iTunes in 2013, right now is the best time to launch your own podcast.

Pat Flynn has created a detailed step-by-step guide on how you can start your own podcast. He takes you through the entire process of naming your podcast, artwork, software, equipment, recording, setting your feed to publishing your first episode in it.

Tim Ferris also recently announced crossing 70,000,000 downloads for his business podcast. He started it as an experiment with long-form audio and testing the waters with six episodes in 2014. And he has quickly risen through the ranks interviewing likes of Arnold Schwarzenegger and Jamie Foxx.

As per Tim, premium, high-converting podcasts can earn $25-100 CPM. So if you can guarantee 100,000 downloads/episode within six weeks post-publication, you can earn upto $10,000 per episode per sponsor.

start a blog udemy tim ferris

Tim himself deals only with businesses ready to shell out at least $50k. You can pick some more nuggets of podcasting wisdom from Tim here.

How @PatFlynn Makes $12,307 By Building a Custom Smart Podcast PlayerCLICK TO TWEET

3. Pat Makes $12,307 By Building a Custom Smart Podcast Player

Creating a software is a great monetisation strategy if your audience demands it. But you need to have (or hire) software development skills to pull it off.

Pat saw that there were 3.5 million podcast plays directly on his blog. That’s when he thought about improving the front-end experience of the podcast.

So he built a custom player for his new show Ask Pat and it was called the Ask Pat Player. He started getting hundreds of requests from people for getting their hands on the player for using it in their own show.

So he launched the podcast in June, 2014 to a group of beta users and finally made a public release on January 12, 2015. Here’s a look at the key salient features of the player.

smart podcast player

In March 2016, Pat earned $12,307.60 through Smart Podcast Player Licenses. Read  the 7 lessons he learned from building a software product (including how he dealt with his main software developer exiting the project).

It’s not out of the ordinary to expect bloggers to launch their own software products. But besides tackling your personal challenges, you should consider validating their demand to your audience and making the software public.

Spencer Haws also launched Long Tail Pro as a result of his own needs. And he ended up building it to $100,000 software business within a couple of years. He shares his Long Tail Pro story here.

#2 Regina Makes $16,392/Month

make money blogging with regina

@byReginaTV calls herself a sidekick to infopreneurs. She is committed to helping freelancers, coaches and teachers profit from their knowledge.

In her own words, “I want your readers to love you, your new customers to go crazy over you, and your fans to create #hashtags in your honor. That is all.”

In her January, 2015 income report she revealed that she made $16,382.91.

She made a couple thousand chunk of affiliate income from Bluehost. But we’ll look at her 3 other different approaches that helped her make money.

Here’s How @byReginaTV Sells Her Class 50 Workdays – Zero to blog and Makes $5,475/MonthCLICK TO TWEET

4. She Sells Her Class 50 Workdays – Zero to blog and Makes $5,475/Month

Regina achieves her brand’s mission of helping people sell their knowledge with her premium information products.

And Zero to Blog is one such self-guided class with added incentives in community, checklists and more. In Jan, 2015 Regina earned $5475.00 with this class.

She later relaunched the class as Epic Blog Crew in 2016.

Information courses are very hot right now. Ramit Sethi from I Will Teach You To Be Rich recently shared how he sold $5 million worth of courses in a week in April 2014.

start a blog graphs

Here’s the basic process – create a blog, write value-adding posts and build about 1000 email subscribers (should take you under 3 months if you do it right). While building your audience, it’s advisable to use a tool that allows segmentation.

Next, you find out your most popular blog posts (driving maximum email subscriber conversions). And validate the demand for a course around one of these most popular posts.

Guess what?

The validation involves earning some pre-launch revenue – which might be the best indication of demand.

This saves wasted effort and time. You don’t want to build a product that everyone labels awesome, but no one wants to buy.

how to make more money online

Bryan Harris elucidates this process in detail and how it helped him make $10,000 within 24 hours.

Later on, Bryan launched his flagship course on getting 10,000 email subscribers and ended up making $220,750 in 10 days. He writes about it here.

bryan-220750

Here’s How @byReginaTV Makes $3,224/Month Selling her Epic Blog: One year editorial plannerCLICK TO TWEET

5. Regina Makes $3,224/Month Selling her Epic Blog: One year editorial planner

This is a physical blog calendar that helped Regina make $3,224.22. She also offered this in her physical welcome kit to her Zero to blog students.

Listed at $18.5, the planner helps bloggers for one-year worth of content planning. And it has received 56 positive reviews.

sell an epic blog

Once you build an audience, it’s also possible to make good money off selling workbooks, checklists and the like. On her blog’s right sidebar, Regina also sells these workbooks and resources.

start a blog resources

If a workbook doesn’t fit your niche, then you can also sell physical products. Neil Patel in his $100,000/month blog challenge at NutritionSecrets.com sells Fish Oil supplements on Amazon.

And he sold $76,326.90 worth of supplements in Jan, 2016 (although he also had $56,401.91 worth of expenses). In this post, Neil mentions that he didn’t create the product himself. Rather his friend, Mike found a company ready to white-label their product.

start selling a blog

6. Zach Garry Makes $8/k Month Selling Products via Amazon Associates

Regina only made $273.49 off this source. But Amazon Associates is an incredible way to earn money for niche websites – they pay upto 8.5% commission on sales through your advertising efforts.

commission-list-amazon

Many websites listed at Empire flippers pull huge incomes from Amazon. A great example is Zach Garry. He bought a website from Flippa and after building good traffic, he now makes a living from the Amazon Affiliates program. He made over $8k in July, 2015.

Amazon-affiliate-sites-8k-month-payment

Again, key to making money through Amazon is not being too pushy and writing posts relevant to the products you promote. Jon Haver has written a brilliant post on setting up Amazon Affiliate websites on WordPress.

Spencer Haws has also built many websites earning through Amazon Affiliates. He shares how targeting long-tail keywords and 8 other strategies can help you increase your Amazon Affiliate earnings in this post.

Once you’ve built an Amazon Affiliate website to a stage where it makes a couple thousand dollars in profits:

You can sell the website for about 2.5x – 3x its annual income. 

Pat Flynn was offered $10k when his website was making merely $700-$800 in monthly profits. Here’s a 4-step guide to sell your website.

#3 Johnny FD Makes $18,391/Month

make money blogging with johnnyFD

@JohnnyFDK has a fascinating life story of how the 4-hour work week inspired him to quit his corporate job and follow his passion of becoming a scuba diving instructor. And later a Muay Thai kickboxer.

But as he turned 30, he was short of cash and that’s when he started his blog JohnnyFD.com.

Since starting the blog he has been featured on various media outlets including Entrepreneur and Business Insider.

In March, 2016 Johnny made $18,391.06.

He has experimented with various revenue streams and here’s a look at 4 of them.

Here’s How @JohnnyJDK Makes $99/Hour with Phone CoachingCLICK TO TWEET

7. Johnny Makes $99/Hour with Phone Coaching